Strategic Direction
E.ON has six key beliefs about what drives sustainable success in our power and gas business.
Vertical integration
Being present along the entire value chain is the long-term winning business model for energy utilities.
Power and gas convergence
Because the convergence of the power and gas markets creates economies of scope, presence in both markets is a key competitive advantage and a driver for value creation.
Strong market positions
In liberalized markets, scale is a key competitive edge. Strong integrated players with a long-term view are in the best position to ensure security of supply.
Growth
Organic growth is a prerequisite for sustained value creation. Given the moderate growth rates in some of our core markets, external growth is necessary to create above-average shareholder value.
Value from experience
We can create more value by managing a broad range of assets in different energy markets – even in noncontiguous markets – by sharing expertise and best practices across our organization.
Market and competition
Open, competitive markets are the best guarantee for energy security and efficiency. An integrated European energy market offers E.ON the best environment for expanding our market positions and achieving organic growth in new regions.
Based on these beliefs, E.ON pursues a clear strategy.
Integrated power and gas business
Vertical integration
Being present along the entire value chain is the long-term winning business model for energy utilities.
Power and gas convergence
Because the convergence of the power and gas markets creates economies of scope, presence in both markets is a key competitive advantage and a driver for value creation.
Strong market positions
In liberalized markets, scale is a key competitive edge. Strong integrated players with a long-term view are in the best position to ensure security of supply.
Growth
Organic growth is a prerequisite for sustained value creation. Given the moderate growth rates in some of our core markets, external growth is necessary to create above-average shareholder value.
Value from experience
We can create more value by managing a broad range of assets in different energy markets – even in noncontiguous markets – by sharing expertise and best practices across our organization.
Market and competition
Open, competitive markets are the best guarantee for energy security and efficiency. An integrated European energy market offers E.ON the best environment for expanding our market positions and achieving organic growth in new regions.
Based on these beliefs, E.ON pursues a clear strategy.
Integrated power and gas business
- run an integrated power and gas business with leading market positions
- engage in total value chain management
- make investments in infrastructure where these investments enhance our market access and connectivity.
Clear geographic focus
- strengthen our leading positions in our core European markets
- pursue selective growth in new markets like Spain, Italy, Russia, and Turkey
- view North America as a growth market for our renewables business and a long-term growth option for our integrated energy business.
Clear strategic priorities
- our top priority is to strengthen and grow our position in Europe
- maintain our strong, diversified generation portfolio while systematically reducing our specific carbon dioxide emissions
- strengthen our gas supply position through our own gas production and liquefied natural gas.
Strict investment criteria
- focus on selective investments and acquisitions with significant value-creation potential
- observe our strict strategic and financial investment criteria.